Almost a year after announcing its return, the Entertainment Software Association announced today to its members that this year's Electronic Entertainment Expo (E3), has been cancelled.
The event was supposed to be held from June 13th through June 16th at the Los Angeles Convention Centre and would have been the first in-person E3 event since 2019.
The organization announced the cancellation via an email sent out to its members today.
The email said that while E3 "remains a beloved event and brand" that the 2023 version "simply did not garner the sustained interest necessary to execute it in a way that would showcase the size, strength, and impact of our industry."
The ESA concludes the email by reiterating its commitment to advocacy work.
E3's return for this year was announced last June alongside the confirmation that E3 2022 had been cancelled. The news comes as multiple big names in the industry, from Xbox, Nintendo, PlayStation, and more recently, Ubisoft announced that it would not be attending E3 in any capacity, with most opting to host its own digital showcases.